How Google Images Earn Their Ranks

Everyone knows how to use Google images, but very few people actually know how it works. Google searches for anything on the web work through SEO, search engine optimization. The more relevant an image is to a search, the higher up it will appear in results, above all other images that aren’t relevant. 

When it comes to Google Image searches, both the image and the page it comes from play a large role. With greater and more relevant content come greater rankings and a results showing higher than the rest. If an image that isn’t relevant or correlate to the content it was originally posted with, Google will recognize this and demote its rankings.

 The size of an image is something that Google factors into results. Large images of the Grand Canyon in Utah that take a while to load may show up further down in the results. The rule of getting the most out of the least for SEO applies to images as well. Higher quality images that won’t take forever to load are promoted more. This is because Google wants to give results as quickly as possible, so pictures that have a high quality in smaller images will see higher rankings.

Unique images are also important in image SEO. This is because it does not benefit any website or Google to list the same, stock images repeatedly. The more unique an image is that maintains relevance to its content, the better. Lawyers in Utah likely shouldn’t use an image of the mountains to promote their firm, but perhaps unique images of their office with picturesque mountains in the background will help.

Another factor that Google takes into consideration when ranking images is image names. Files that don’t describe what the image is are likely to see lower rankings. When uploading the image of the mountains in Utah, it would be beneficial to label it with a fitting name, as opposed to something such as “img01.jpg” or something similar. This way, searchers will be able to know what the photo is without having to open each individual image.

The best ways to get an image of the Grand Canyon in Utah or promote a law firm on Google images is to take SEO seriously. Search engine optimization for images is just as important as the content the images are attached to. Images with alt tags that describe the photo clearly and concisely with as few words as possible will also score higher. The going rule to get images great rankings is being able to get the most out of the least.